Here you will find answers to some of the questions that we get.
 

How often does your paper comes out?

Every month on the first Friday on or after the 15th.

When should I send my ad?

Our deadline is Tuesdays prior to our publication date by 3:00 PM.

How long have you been in business?

We started Lazo Cultural in 2001, but we have been in the media business since 1991.

Should my ad be in English?

It depends. If you want to reach bilingual readers you can place it in English, some employment ads are in English since they are looking for bilingual workers. Most of our ads are in Spanish since our readers prefer to get their news and ads in their own language.

Do you have any discount if i place more than 1 ad?

Yes, we have frequency discounts, please contact us.

Is there any extra charge to have my ad on your website?

No. All the ads will be in our digital editions just the same way they appeared in the paper. There is no extra charge for that.

Can you handle inserts?

No. we could and we’ve done it but we found out that the readers will pick up the paper and then leave the inserts in the place where they picked up the paper, that upsets the business owners that allow us to have our publication in their places because it generates trash for them.

How many copies do you print?

Lazo Cultural, distributed in Zone 1 prints 10,000 copies every month. Our supplement in La Prensa, distributed in Zone 2 prints 12,000 copies every month. With a readership multiplier of 3.6 you can reach up to 79,200 Hispanic readers every month.

I can’t write in Spanish can you help me with my ad?

Yes, we sure can, just e-mail us the copy text of your ad and we will write it in Spanish for you, then we will e-mail you the text back so you can place it in your layout program. Or if you want we can also create a design for your ad based on the text you send us.